_Rug Dealer
East London

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Custom commerce, selling rugs online in a unique way

Winner of the Carpet! Magazine Carpet Star exemplary high-end online store category 2020.


Rug Stories

We built the ability to tell floor stories, using designer profiles, construction methods, lifestyle images and more. A bold leap away from standard rug websites.

Custom Rug Enquiries

Enable people to request customisations like size and colours, pre-populating email notifications with the correct rug details for easy follow-up.

Custom page colours

Enable the background colour of rug story pages to be customised with a colour selected from the rug.

Trade Accounts

Enable trade customers to apply for accounts online and receive trade discounts on future rug orders.

Content Builder

Build site content using custom blocks: Images, videos, text, headings, quotes, social media posts and more.

Custom Website

Live Preview

See what you're doing using a side-by-side view of the admin and website. View how the content looks on all devices: Desktop, tablet and mobile.

Craft CMS

Drag and Drop Content Ordering

Move content items up and down to manually order how they appear on the website.

Craft CMS

Related Content

Choose how your work is related to other content on the website. Keep site users flowing from one page to the next to find out more.

Custom Craft CMS

Email Campaign Builder

Ability to select from site content to build and send email campaigns to targeted mailing lists. Move content blocks around using drag and drop and add custom blocks.

Custom Craft CMS Email

Instagram Feed

Display a live feed of Instagram posts on the site, with images, videos, likes and comments. Click to view all posts without leaving the site.

Custom Plugin




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